Simulation engine

See the effect of a change before your users do.

vecsai Sim models how users on your platform behave and replays that behaviour against the change you are about to ship — a new ranking, a new recommendation strategy, a catalogue update. You see which metrics move, for which audiences, before a single real user is exposed.

vecsai Sim · baseline vs diversity_v2
Watch time per user+6.8%
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Click-through on home row+3.1%
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Catalogue coverage+18%
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New-user retention−0.4%
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Example report · 50,000 simulated viewers · 30 days

Features

What vecsai Sim does

Simulated audiences

Synthetic users built from the behaviour patterns observed on your platform, segment by segment.

Side-by-side comparison

Run the current and the proposed version on the same simulated audience and compare the results directly.

Platform-aware models

Behaviour models designed for watching, shopping and scrolling — sessions, binge patterns, carts and feeds.

Metrics that matter

Watch time, click-through, conversion, catalogue coverage, diversity and long-tail exposure.

Faster than A/B tests

Discard weak ideas in hours instead of weeks, and send only the promising ones to a live A/B test.

Bring your own system

Simulate vecsai Search and Recommend, or put vecsai Sim in front of the search or recommender you already run.

Use cases

Where teams use it

OTT and video

Test a new home-row strategy, a “next episode” rule or an artwork change against simulated viewers.

E-commerce

Simulate a seasonal re-ranking, a new boosting rule or a catalogue expansion before it reaches shoppers.

Social media

Explore how a feed ranking change affects engagement, creator exposure and content diversity.

FAQ

Questions about vecsai Sim

Does vecsai Sim replace A/B testing?

No — it comes before it. Simulation narrows many ideas down to the few worth a live test, so fewer real users see weak variants.

Do we have to use vecsai Search or Recommend?

No. vecsai Sim can evaluate any search or recommendation system that it can call.

What data does it need?

Historical interaction logs and your catalogue. They are used to build the simulated audience for your platform.

Works with

The rest of the platform

See vecsai on your own catalogue

Tell us about your platform and we will show you search, recommendations and simulation running on your data.